7 tips to choose event ticket companies

7 tips to choose event ticket companies

7 tips on choosing the best company for selling your event tickets

Hosting an event is not an easy task, and there are many factors involved in preparing a successful event. One of the most important factors is selling your event tickets, and it’s helpful to know which ticket sales company works best for you and offering a good software.

There are many points to consider when selecting a ticket sales company. Some ticket sales companies are very well known in the market, but that doesn’t mean they’re the best fit for you. Below are some questions and tips to consider in choosing the right ticket sales company for your event.

1. What is the software system set-up for selling your event tickets?

From many years of preparing public magic shows and events, I know that finding a company with a smooth and easy set-up system for selling tickets is important.

The best software ticket systems will walk you through an easy process and all the steps to set up your event, addressing everything from dates, times, policies, payments and refunds to online tickets, printed tickets, insurance, and more.

While you are preparing the magic show or event, you want to avoid mistakes. A ticket sales company with an easy, clear and thorough set-up process can help you anticipate and prevent problems well ahead of time.

2. Does the ticket sales company allow you to embed or add a code on your website? 

If you are familiar with html or basic codification, embedding a ticket sales code in your website can be very helpful for selling tickets and promoting your events.

For example, if you have been performing for years in a certain city or area with an established customer base that is familiar with your well-known website and magic shows, then not only can you promote your special event through your website, but also, with the help of the embedded code, you can provide a link on your site to let potential customers buy tickets there, too.

3. What are the processing fees of the ticket sales company? 

Preparing a special event can be expensive, so if you can save some money for yourself and your customers on processing fees, that’s always a good idea

Try shopping around online to see which companies offer the best deals. Here are some basic tips about fees to keep in mind:
Credit card processing fees can range from 0.3% to 0.6% of the total ticket cost, plus 50 to 99 cents per transaction in administration fees.
Depending on the type of event that you are hosting, some ticket companies charge extra fees. Check before you sign with any ticket software or company for your event.

What should you do if you realize that a ticket sales company is charging too much for your processing fees, but you already signed with them? 

Try not to cancel the agreement in the middle of selling tickets for your event. This could create a chaotic situation for your customers. Try to negotiate a better deal or just learn from the experience for future reference.

4. Does the ticket sales company let customers buy tickets by phone, online and at the door? 

Choosing a ticket sales company that provides lots of options for your customers is very important. It’s ideal if customers can buy tickets online or over the phone and have their tickets mailed to them or waiting at the door, and also if they can buy tickets the day of the event at the venue.

5. Can you track the sales of your tickets? 

Being organized is one of the most important factors for a successful event! And tracking the ticket sales for your event can be very tedious, involving a lot of your time. 

The ideal ticket sales company should offer a tracking system so that by the time pre-event sales end (usually anywhere from a day to eight hours before the event starts), you can print out a detailed list of your attending customers. In that way, you will be sure not to oversell the event, in other words, by selling more tickets than seats for the venue. 

6. Does the ticket sales company provide great customer service for you and your customers?

Customer service is critical for a great event, both for you and your customers. Remember, the ticket sales company is representing you, so, in order to avoid angry customers, you want a company with clear policies on refunds and processing fees, capable of handling last-minute quandaries, and with agents who are friendly and professional.

7. Does the ticket sales company provide extra promotion? 

This is a great one! Any successful event requires a lot of promotion, the more the better. And the best ticket sales companies understand this. Many offer help in promoting your event by including your announcements on their websites or other outlets, at no extra cost. This feature could prove to be a very helpful bonus!

Whichever ticket sales company you choose, be sure to plan with plenty of time ahead of your event to give your customers the best possible experience well before the start of the show!

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7 tips to choose event ticket companies. Best software to sale ticket events.


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