S.A.M. Annual Convention of Magic 2026: HOUDINI 100 Years Later in Appleton, WI
The S.A.M. Annual Convention of Magic returns July 1–4, 2026, in Appleton, Wisconsin, for a historic celebration honoring the life and legacy of Harry Houdini — 100 years after his passing.
Titled “HOUDINI: 100 Years Later – Honoring the Legacy,” this landmark gathering will unite magicians, historians, creators, and fans from around the world for four unforgettable days of performances, education, innovation, and tribute.
Why Appleton, Wisconsin?
The convention takes place in Appleton, a city deeply connected to Houdini’s early life. Appleton is home to the Houdini Plaza and the Houdini Historical Center, making it the perfect location to commemorate the legendary escape artist a century after his death.
Hosting the 2026 convention here adds historic significance and offers attendees the chance to explore authentic Houdini landmarks.
What Is the S.A.M. Annual Convention?
The convention is hosted by the Society of American Magicians, one of the world’s oldest and most respected magic organizations. Founded in 1902, S.A.M. has been instrumental in preserving the art of magic while encouraging innovation and professional excellence.
The annual convention is the organization’s premier event, bringing together:
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Professional magicians
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Rising stars and young performers
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Magic historians
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Dealers and inventors
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Collectors and enthusiasts
What to Expect at HOUDINI: 100 Years Later
World-Class Performers
Experience some of the best magicians from around the globe. From grand stage illusions to close-up mastery, the lineup will showcase today’s top talent alongside emerging stars.
Magic Competitions & Contests
The convention will feature competitive events highlighting creativity, originality, and technical excellence. These contests often reveal the next generation of headline performers.
Dealers Room & New Magic Innovations
Discover cutting-edge tricks, props, books, and exclusive releases in the dealers’ room. Many creators debut brand-new magic inventions during this event.
Educational Lectures & Workshops
Attendees can participate in lectures, panels, and hands-on workshops covering:
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Performance theory
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Business strategies for magicians
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Historical research
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Technique and misdirection
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Modern technology in magic
Special Houdini Tribute Events
With 2026 marking the 100-year anniversary of Houdini’s passing, special tribute performances, historical presentations, and commemorative programming will honor his enduring impact on the art of magic.
Why This 2026 Convention Is Historically Significant
The year 2026 marks a century since Houdini’s death in 1926. Few magicians have shaped public perception of magic the way he did. His influence on escape artistry, publicity, showmanship, and skepticism continues to inspire performers worldwide.
The S.A.M. 2026 Convention isn’t just another magic gathering — it’s a once-in-a-generation tribute event.
Who Should Attend?
This convention is ideal for:
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Professional magicians
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Amateur performers
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Magic hobbyists
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Students of performance art
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Collectors and historians
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Families who love live entertainment
Whether you perform on stage, study the history of illusion, or simply love the mystery of magic, this event offers something for everyone.
Plan Your Visit: July 1–4, 2026
Mark your calendar for July 1–4, 2026, and prepare to experience:
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World-class entertainment
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Professional networking
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Historic tribute programming
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Innovation in modern magic
Prices - From S.A.M's Website:
S.A.M. Member ALL ACCESS Registration ($375):
S.A.M. Members will receive a complimentary once in a 100 -year collectible Houdini gift pack: $100 value
Non-S.A.M. Member ALL ACCESS Registration ($375):
Join S.A.M. to receive your Houdini gift pack and Save.
Family Member/ SAMY Chaperone ($200):
Family registration includes individuals residing in the same household an ALL ACCESS Registration.
Chaperone Registration is a parent or adult guardian of a SAMY Registration
and has limited access to non-youth activities.
Youth Registration (FREE):
Limited to the first 30 SAMY members ages 7-17 attending with a parent or adult guardian
that has registered for the convention.
These prices are good until May 31st, 2026. Cancellations with a $50 fee or transfers are accepted before May 31st , 2026. Convention Committee reserves all rights.
Hotel: Hilton Appleton Paper Valley
Address: 333 W College Ave, Appleton, WI 54911
Phone: (920) 733-8000
More Information and Registrations:
The S.A.M. Annual Convention Website.
The S.A.M. Annual Convention in Appleton, WI promises to be one of the most meaningful magic events of the decade.
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